Many organisations and individuals are overwhelmed by data, but it doesn’t have to be this way. ‘Using Data Better’ is a practical, entertaining, inspiring trilogy of books that shows how to ask the right questions that surface the right insights and so craft the right stories. The books in the trilogy are: Asking Smarter Questions, the critically-acclaimed How To Be Insightful and best-seller Narrative by Numbers.
By Sam Knowles
August 08, 2022
Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, ...
By Sam Knowles
May 18, 2020
How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, ...
By Sam Knowles
March 26, 2018
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted ...